Civil Air Patrol Volunteer Now

Recruiting and Retention Blog

April 19, 2016

Units ask all the time "How are we doing? How can we do better? How do I know if I'm doing all right?"  Here is a "quick and dirty" way to measure your unit's recruiting success against a yardstick and figure out if you're coming up short or knocking it...

April 5, 2016

Back in January I asked for folks to submit locally developed recruiting materials that are suitable for sharing with other units nationwide to help them leverage their local programs. As a prototype, I've created a repository using Google Drive as a way to rapidly deploy changes and updates and get...

April 3, 2016

Over the last several months, Colonel Stan Skrabut and I have held a few online training events for CAP Recruiting Officers and Commanders via Google Hangouts On Air. Through the magic of Google (it *is* magic, right?), these presentations are immediately available for watching via YouTube.  Below are links to...

January 20, 2016

Thanks very much to the members who joined us last night for the live recruiting presentation on Google Hangouts On Air.  With over 100 members watching live, it was a tremendous success for our first one. For those who were unable to watch live, you can still see the presentation...

January 7, 2016

In an effort to get more actionable materials into the hands of the folks that use them (that is, the field units!), I am in the process of setting up a repository of the best "field produced" recruiting materials that can be shared on a nationwide basis. If you have...

January 5, 2016

Greetings Recruiting Officers and Directors of Recruiting & Retention. Are you or your units holding open houses and no one comes? Does your membership turn over every four years? If you are in a unit that struggles to find and keep members, this presentation is for you. Please join me...

October 12, 2015

This item is written by Captain Tim Ledford, the Southeast Region Director of Recruiting & Retention, and is presented here with his generous permission. - Lt Col Ninness   Myth 1: “We can’t assign a recruiting officer because we don’t have enough members and need to fill other positions first”...

August 13, 2015

Does your unit recruit new members for “fit,” or do you just take anybody off the street, regardless of qualifications?   Look at it another way:   Do you buy your clothes based on how they look, or how they fit?     Would you buy a great looking designer...

July 29, 2015

Often, when I visit a unit recruiting activity I watch commanders, recruiting officers, well-intending senior members, and cadets pushing aspects of the program or events that really are not applicable to new members, or even to their unit as a whole.    Hey, recruiters talk a lot about the activities...

April 24, 2015

 Recently, I had some time to visit another unit in my capacity as the Wing Recruiting & Retention Officer. I set about to contact the commanders of two different nearby units to clear a visit to their meeting.   Knowing some generalized info about these units (they were meeting today,...

April 3, 2015

“Retention is ENTIRELY about running a strong, vibrant program and engaging your membership” - Lt Col Dan Routier, GA Wing   A few months back, I was talking to the senior cadets in my unit about retaining cadets, doing interesting things, and making the time we spend together as a...

March 29, 2015

Greetings Recruiting and Retention Officers and commanders! My name is Lt Col Darin Ninness, and I’m the new National Recruiting & Retention Manager. I’m a long time member, having joined as a cadet in 1981 and completed Phase IV of the Cadet Program before leaving for the Army in 1986.   I...

November 12, 2014

 “Never stop doing your best just because someone doesn’t give you credit.”   We’ve asked you in the past to think back to why you joined Civil Air Patrol to tell your story when recruiting.  Each of us has a different reason and a different “draw” this program had to...

November 7, 2014

 I recently read an article written by Col Lee Ellis, USAF (ret) and Vietnam POW on the topic of camaraderie and wanted to share part of it: (You can read his full article here: https://www.linkedin.com/pulse/article/20141105220133-7085189-four-hallmarks-of-team-camaraderie-what-every-leader-needs-to-succeed)   "Leadership Steps to Camaraderie   Here are some important steps to help a leader...

November 5, 2014

Wal-Mart employs people who serve strictly as Greeters to welcome people as they walk in their front doors.  They don’t ask you if you need help but rather are simple just there to say “Hi, Welcome to Wal-Mart.”   Many people walk right past these Greeters, but some will stop...

October 2, 2014

 Since I don’t want to assume that everyone knows what this report is or is familiar with it, let’s start with: What is the Prospective Member report?   Quite simply: It’s a report that NHQ compiles from anyone that has expressed interest in Civil Air Patrol through the www.gocivilairpatrol.com using the “Request Information”...

September 30, 2014

 2nd Lt Stacie Smith, Recruiting and Retention Officer for Texas Wing's Gregg County Composite Squadron, has put together a very informative article based on her observations of the success of her Unit's recent Open House and the plan they put in place.     Looking for ideas as to how...

September 16, 2014

Maj Todd Mandel, WIWG Public Affairs Officer, recently shared some great tips and ideas about how to approach school-based recruiting:  One of the top questions I get is how can a squadron get into schools to recruit. Many squadrons find it difficult to get inside school walls to tell the...

September 12, 2014

 As each of you takes a look at your Unit’s roster, you can point out the names of the members that stopped coming and are just sitting on your roster waiting for their membership to expire.  Makes your Unit numbers look great but does nothing to help with staffing and...

September 9, 2014

 “The first problem in any situation is accepting the reality of the situation. Many organizations fail to accept that the reason they are always needing new team players is because they have a failing system that keeps running off the team players they had.”    Sound familiar?   I have...

August 22, 2014

 “Efforts and courage are not enough without purpose and direction.” - John F. Kennedy   During the Recruiting & Retention seminar at the 2014 National Conference, I posed a challenge to the participants at the end of the presentation:   1) As a Unit, set a goal to recruit 2...

August 6, 2014

There’s always a push for Units to hold Open House or setup recruiting booths at local events, but let’s remember that recruiting isn’t a “one-time-a-year” type of event.  In order to keep the flow of members coming into your Unit at a steady pace that is manageable, and keep those...

July 24, 2014

You hold an Open House....you attend a Recruiting Event....you get all excited that you have this list of potential new members! Your Unit needs to add new members to help it grow and assume staff positions. So, why would I tell you to "say no" to a potential new member? ...

July 11, 2014

 When it comes to Recruiting, every Unit has their own style...their own method that has led to success stories.  For some, however, there seems to be a struggle with how to go about it and what tools to use - so let's start with talking about "recruiting handouts."   I...

July 1, 2014

Each month on the CAP Recruiting & Retention Facebook page we will highlight one Unit’s Recruiting Success story for others to learn from and gain new ideas. This month’s unit is: Columbus Composite Squadron  Georgia Wing Over 40 members from the squadron showed up bright and early Saturday morning ready...

CAP National Headquarters
105 South Hansell Street
Bldg. 714
Maxwell AFB, AL 36112-5937
Interested in Membership?
Contact Your Local Unit
http://hosted.where2getit.com
Copyright © 2016 Civil Air Patrol National Headquarters. All Rights Reserved.