Renewing

Five Stages         Community Involvement         Pointers

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Renewing
The renewal stage reminds members to invest in themselves by remitting dues to extend their access to the value found within the association’s benefits and services. Never treat renewal as simply an invoicing process

• Members need to be reminded of the value of their membership
• Messages delivered to members during the renewing stage are as important as the ones delivered during recruitment
• The timely processing of renewals is as important as the data entry of the new member applications

Membership growth is dependent on both retention of existing members and recruitment of new members. Member retention is essential to ensuring a strong and stable membership.  Retention efforts focus on enhancing awareness of and satisfaction with CAP’s membership benefits and services, for higher satisfaction correlates with higher renewal rates. The recruitment of new members involves introducing and “selling” CAP to non-members using a variety of methods. Although recruitment of new members is more expensive than is retention of existing members, efforts, in both areas are required to maintain and build the membership base.

 
For the Purpose of Renewing, Choose Members Who Are:

• Good listeners (understanding, empathetic)
• Good at negotiating with people
• Good sales skills
• Well informed of squadron and CAP activities and policies

Prospecting        Recruiting       Orienting       Involving        Renewing