Recruiter's Online Tool Kit
Tools to Help You Recruit and Retain Members For Civil Air Patrol
Impact of Membership Development
Most people involved with associations define “membership development” as the “strategies used to recruit and retain members.” For too long, membership development has been a series of tasks with success or failure measured by the number of new or renewing members. While raw numbers are relevant, the significance of the membership development process is much greater than the number of names in the database.
Membership development is a core process that impacts and is impacted by all program areas within the association. The success of every publication, program, activity, and event depends, in some way, on a strong, informed, and active membership. By the same token, membership development products and services contribute to overall member satisfaction.
Principles of Successful Membership Development